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Courting the Adventurous Spirit
Adventure travel has become the third largest retail industry and grown into a $200 billion business representing one-half of America's $400 billion tourism industry. Indeed, 50% of American adults have taken an adventure trip in the last five years; 80 million people will look for an adventure within a year.
Steve Zikman will explore the fascinating mindset of the adventure traveler, highlighting ways in which to attract a greater share of this lucrative and rapidly growing audience.
For further information on Steve Zikman's current speaking programs or to book Steve for your next conference, meeting or event, please contact us at:
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